Trade fair and exhibition design, interior design

Visualizations are used to plan exhibition designs, convince customers and convey a realistic idea of the final room design. Common areas for exhibits in visualization in interior design are, for example:

3D models: Creation of three-dimensional models of exhibits for visual displays.

Computer-generated graphics: Use of CG graphics to visualize exhibits or exhibition scenes.

Virtual reality (VR): Integration of VR technologies for immersive visualizations of exhibits.

Augmented reality (AR): Use of AR applications to integrate digital elements into the real environment.

Animations: Development of motion graphics or animations for a dynamic exhibit presentation.

Tasks of designers in the visualization of exhibits:

3D modeling: Creation of detailed and realistic 3D models of exhibits.

VR and AR integration: Integration of virtual and augmented reality for interactive and immersive visualizations.

Animation: Development of animations to show the dynamics and details of exhibits.

Contextual visualization: Visualization of exhibits in their intended exhibition context.

Media content makes it possible to convey information in a variety of ways, use innovative technologies and enrich the exhibition with digital elements.
Media content in the design of the space can take various forms:

Digital displays: Integration of screens or LED walls for the presentation of digital content, such as videos, animations or interactive graphics.

Projections: Use of projectors to project media content onto surfaces such as walls or objects and transform the space.

Interactive installations: Creation of interactive media stations that allow designers to interact digitally with exhibits or content.

Augmented reality (AR) and virtual reality (VR): Incorporating AR or VR technologies to create immersive experiences or virtual field trips for designers.

Audio content: Incorporating sound design or listening stations to add acoustic elements and influence the atmosphere.

Multimedia presentations: Creation of digital presentations that guide designers through different topics or projects and combine multimedia elements such as images, texts and videos.

Conceptual trade show and exhibition design is a critical factor in the success of events and the effective communication of messages. It goes far beyond the mere design of booths and encompasses a variety of design services aimed at creating a coherent and attractive overall experience for visitors. Aspects and design services that can be incorporated into the conceptual design include :

• Strategic concept


• Implementation of the booth or exhibition space.


• Communication design of graphics, signs, banners and promotional materials.


• Lighting design for the space or exhibition stands.


• Interactive elements: Interactive displays, touch screens, and virtual reality applications (if available).


• Material selection and implementation: choosing the right (ecological, if applicable) materials for the design concept plays a major role.


• Interior design for the booth.


• Audiovisual design: integration of sound and video materials.


• Multisensory design: The inclusion of smells, tastes or tactile elements.


• Sustainable design: more and more companies are emphasizing sustainability. Design should therefore be able to incorporate environmentally friendly materials and practices.

Interior designers design functional and aesthetically pleasing interiors. They plan layouts, select furniture, colors and materials, taking into account the needs and preferences of clients. This profession combines creativity, problem solving and project management to develop spaces into inviting and functional environments.

Common areas in interior design:

Residential Design: Design of private living spaces, including bedrooms, living rooms and kitchens.

Commercial and office design: Development of work environments and commercial spaces.

Retail design: Design of retail spaces to create an engaging shopping experience.

Hotel and hospitality design: Creating engaging hotel and hospitality spaces.

Catering design: Designing restaurants, cafes and bars to optimize atmosphere and functionality.

Healthcare and wellness design: Design of medical facilities, wellness and health centers.

Exhibition and museum design: Creation of spatial concepts for exhibitions and museums.

Public space: Design of public areas such as parks, squares and entrance halls.

Tasks of designers in interior design:

Needs analysis: Understanding the client's requirements and needs.

Room planning: Optimization of the room layout for functionality and aesthetics.

Material and color concept: Selection of materials and colors for a harmonious design.

Furniture design: Design or selection of furniture that complements the space.

Lighting design: Planning lighting to create atmosphere and support functionality.

Budget management: Efficient use of financial resources.

Project management: Coordination of construction work and collaboration with other professionals.

Communication with clients: Clarification of customer requests and regular coordination.

Common areas of infrastructure in the design of the room are:

Electrical infrastructure: Planning of sockets, switches, lighting and electrical appliances.

Sanitary infrastructure: Design of water and drainage systems in bathrooms and kitchens.

Heating, ventilation and air conditioning (HVAC): Design of heating, ventilation and air conditioning systems for indoor comfort.

Telecommunications and network infrastructure: Integration of cabling and connections for communications and networks.

Security infrastructure: Integration of security systems such as alarm systems and surveillance cameras.

Accessible infrastructure: Ensuring accessibility for people with different abilities.

Tasks of the designer in infrastructure planning:

Needs analysis: Understanding the technical requirements and needs of the customer.

Integration of the infrastructure: Integration of electrical, plumbing and HVAC systems into the room design.

Room planning for infrastructure: Optimization of the room layout taking into account the technical requirements.

Coordination with specialists: Collaboration with electricians, plumbing specialists and other technicians.

Consideration of safety standards: Compliance with regulations for fire protection, electrical safety and other safety aspects.

Energy Efficiency: Integration of environmentally friendly and energy efficient technologies.

Budget management: Efficient use of financial resources for technical installations.

Infrastructure designers are tasked with seamlessly integrating technical systems into the overall design to create a functional, safe and comfortable space.

Scenography is a holistic approach to exhibition space design that encompasses different areas, bringing them together into a comprehensive design vision that transforms the exhibition into an engaging and informative experience for visitors.

Concept development focuses on the creation of a unique, creative vision. This takes into account the exhibition theme, the target group and the desired experience.

Space design involves planning the physical arrangement of objects, walls, lighting and furniture. The spatial flow, visual guidance and visitor interaction are taken into account.

Graphic design develops visual elements such as lettering, logos and graphic representations that support the exhibition message.

In lighting design, the lighting is designed to create the right atmosphere and focus on specific areas.

Material selection includes the selection of suitable materials for exhibits, furniture and decoration, taking into account durability, aesthetics and ecological aspects.

The technology integration includes the integration of interactive media, digital displays or AR/VR elements to create a contemporary and immersive experience.

The color concept establishes a harmonious color palette that supports the desired mood and brand guidelines.

Visitor guidance refers to the creation of clear routes and orientation points for visitors through visual cues and signage.

Accessibility in design ensures accessibility for people with different abilities by integrating barrier-free elements.

Budget management is crucial for the efficient use of resources, with the identification of cost-effective materials and solutions.

Designers help to ensure that the reservation, production and implementation of a room concept runs smoothly, that quality is guaranteed and that the result reflects the creative vision. Common areas in production/core services in interior design:

Furniture production: Production of bespoke furniture that supports the room concept.

Printing and Signage: Production of graphics, signage and exhibition materials.

Lighting systems: Manufacture and installation of bespoke lighting solutions.

Construction and installation: Implementation of room layouts through construction work and installation of exhibition structures.

Multimedia elements: Production and integration of interactive displays, audio and video installations.

Tasks in production/core services are for example:

Supplier management: Selection and coordination of suppliers for materials and services.

Quality control: Monitoring production steps to ensure the quality of manufactured elements.

Budget management: Efficient use of financial resources for production and core services.

Project management: Coordination of all production steps and ensuring a smooth process.

Safety and regulations: Compliance with safety standards and building regulations during implementation.

Sustainability: Consideration of environmentally friendly materials and production processes.

Designers use various tasks to create a visually appealing and informative exhibition environment that supports the desired experience for visitors.

Common areas for exhibition graphics include wall graphics, labeling for exhibits, areas or themes, and floor graphics that guide visitors through the space or provide additional information.

Banners and flags can also be used for large graphics that are used for advertising or to highlight specific areas. There are also digital displays, such as screens or LED walls for the presentation of digital content in exhibition spaces.

Tasks of designers in exhibition graphics:

Concept development: Develop creative ideas for the graphic presentation of the exhibition theme.

Graphic design: Creating appealing graphics that support the exhibition concept.

Visitor Guidance: Placement of graphics to intuitively guide visitors through the exhibition.

Consistency: Ensuring all graphics have a consistent design and message.

Technological integration: Incorporating digital displays and interactive graphics where required.

Accessible design: Consideration of accessible graphic solutions for different needs.

Designers plan exhibition spaces in order to create an appealing, well-structured and informative environment that presents the exhibition content in the best possible way and represents the space in a way that is appropriate to the exhibition theme. Designers can incorporate various surfaces into the spatial planning. These include, for example, wall, floor or ceiling surfaces for standing or hanging objects or lighting. Showcases and interactive displays are also possible.

Other tasks when planning the use of exhibition space include, for example

Layout design: Arrangement of objects and graphics for optimal visibility and aesthetics.

Space planning: Optimizing the use of space for effective presentation.

Lighting concept: Development of lighting strategies to emphasize objects.

Material selection: Selection of materials for wall and floor surfaces to support the exhibition theme.

Visual hierarchies: Creating visual layers and hierarchies for effective message delivery.

Accessibility: Considering accessibility solutions for all visitors.

Technological integration: Integration of interactive displays or digital information.

Exhibition design creates an environment in which exhibits can be presented effectively, taking into account the needs of the visitors, the cultural significance of the exhibits and the aesthetic quality of the presentation. Common areas for exhibits in exhibition design:

Objects and artifacts: Physical exhibits that form the central element of the exhibition.

Interactive installations: Technologically supported exhibits that actively involve visitors.

Multimedia presentations: Use of videos, animations or audio elements as exhibits.

Models and reconstructions: Replicas or models to illustrate historical scenes.

Works of art: Paintings, sculptures or other artistic works as exhibits.

Tasks of the designers for exhibits:

Concept development: Creative planning of the presentation and arrangement of exhibits.

Security and conservation: Ensuring the safe presentation and care of the exhibits.

Lighting: Developing lighting strategies to effectively highlight exhibits.

Material Selection: Selecting materials that best support the presentation of exhibits.

Interactivity: Planning interactivity elements to engage visitors.

Room layout: Designing the arrangement and placement of exhibits for maximum impact.

Accessibility: Consideration of barrier-free access to exhibits.

When designing the space, it is important how information is presented and communicated in the space. Effective communication helps visitors to understand the exhibition content and immerse themselves in the experience. Common areas of communication in spatial design:

Signage and orientation: Clear directional signs and signage to guide visitors through the space.

Information graphics: Graphic representations that visually convey complex information.

Labels and text elements: Texts that provide context to exhibit objects or provide explanations.

Audio-visual media or audio tours: Incorporation of audio and video presentations for additional information.

Interactive elements or panels: Touchscreens, interactive boards or digital displays for in-depth content.

Audio tours: Audio guides or sound installations that provide additional information about the exhibits.

Interactive panels: Touchscreens or digital panels that provide multimedia content and in-depth information.

QR codes and apps: Use of technologies such as QR codes or special apps for mobile extensions of exhibit information.

Workshops and events: Incorporating live presentations, lectures or workshops to encourage communication.

Tasks of designers in communication in spatial design:

Content development: Creation of appealing and informative content for the various means of communication.

Design of the communication media: Creative implementation of lettering, graphics and other communication elements.

Accessibility: Ensuring that communications are accessible and understandable for all visitors.

Integration of technologies: Incorporating modern technologies for interactive and multimedia communication tools.

Visitor guidance: Design of communication tools that enable clear orientation in the space.

Feedback and adjustments: Ongoing review and adjustment of the communication strategy based on visitor feedback.