Digital environment

Internet presences are websites, platforms, collaboration tools, WebApps.
The classic of internet presences are websites, which we can classify as follows:

Classification of websites

1. Very simple and temporary websites

• landing page


• Onepager


• Web business card


• Hompage consisting of up to 5 individual pages


• blogs

2. Simple websites

• Hompage of up to 15 individual pages


• with up to 5 different layouts


• simple structure with flat hierarchy

3. Medium websites

• Company website of up to 50 individual pages


• with up to 10 different layouts and forms


• simple structure with flat hierarchy


• complex user guidance

4. Extensive websites

• Company website with more than 50 individual pages


• with up to 20 different layouts and forms


• complex structure with deep hierarchy


• complex user guidance


• database connection

5. Complex websites

• web apps


• shops

The classification can also help to determine the support required during the operation of the website.
Experience shows that it increases with the scope and the content management system (CMS) that may be used.

A content management system (CMS for short) is software that is used to create and manage content - in text, image, video or other form. CMS are mainly used to operate websites, but also for "offline platforms" (in intranet networks). Open source systems are particularly widespread and are used by both professional and private users. Especially for content-rich websites such as online shops or media portals, implementation with the help of finely-tuned CMS is a good idea.

Designers support their clients in choosing the right CMS and create the front and back-end design of the CMS, if necessary using existing themes, so that clients can create and manage their content efficiently and effectively.

We find digital information in public spaces on electronic display boards, video walls, on (moving) electronic displays, on terminals. But this also includes presentations or the design of digital data carriers.

App design refers to the process of designing and developing the user interface (UI) and user experience (UX) of a mobile application. It includes the visual appearance, navigation, interaction and functionality of the app.

Online marketing (as distinct from classical marketing) refers to all marketing measures that are carried out online. These include search engine marketing (SEM), e-mail marketing, affiliate marketing, display advertising and social media marketing.

User experience, user experience, user experience

Designing and developing impressions, experiences and experiences for users when interacting with products, services, organisations and places.

In digital media design, UX design refers to the design of the user's interaction with websites or apps.

"Interactive Art" deals with interactive works of any kind and format, from installations to performances and net projects.

In that 'interactivity' has become virtually a magic word for the promotion of new media and the media arts alike. The term refers not only to a certain technology, it also stands for social concepts and visions ranging from grassroots democracy all the way to consumer freedom. This imbues the term with its broad-ranging impact, but also contributes to its dilution.